What is a readiness audit?
A readiness audit is an automated inspection of a live website against a fixed bar of quality checks: search visibility, AI answer-engine visibility, backlinks, security, compliance, whether flows actually work, and speed. It returns a score out of 100 per check with the evidence behind each verdict, so you see exactly what a search engine, an answer engine, or a first-time visitor sees when they arrive. The only input is your URL.
What is AEO (answer engine optimization)?
AEO is optimizing a site so that AI answer engines (ChatGPT, Perplexity, Claude, Google's AI Overviews) can read your content, trust it, and cite it in their answers. Where traditional SEO earns a ranked link, AEO earns a mention inside the answer itself. It depends on clean, crawlable HTML, clear structured content, factual passages an engine can quote, and a site an AI agent can actually navigate.
How is AEO different from SEO?
SEO optimizes for a ranked list of blue links a person clicks; AEO optimizes for being the source an AI answer cites when it responds directly. They share foundations (crawlability, fast clean pages, trustworthy signals), but AEO adds requirements: content an engine can extract as a passage, machine-readable structure, and pages a browsing agent can traverse without breaking. Our scan measures both in one pass.
How often should I re-scan my site?
A one-time scan tells you the state today. Because sites drift (a redesign drops a meta tag, a dependency change breaks a form, a new page ships without structured data), most teams re-scan weekly. Watch, our subscription, re-runs the same scan on a schedule and emails you a diff whenever a check moves, so you learn about a regression before your traffic does.
Do I need an account to run a scan?
No. The scan takes a URL and nothing else: no signup, no credit card, no form. Deriving everything from the live site is the whole premise. What we measure is what any visitor or crawler would encounter, not what a form says about you.
Is the scan free?
Yes. The readiness scan and its seven-check verdict cost nothing and always will. Two paid options go further when you want them: the Full audit, a one-time $19 unlock that opens every check to its deeper evidence and the exact fix, and Watch at $29 a month, which re-runs the scan on a schedule and emails you a diff whenever a check moves. Neither changes how you're scored, only how deep you see and how often you're checked.