Startup newsletters that feature new products, and how to get in
Startup newsletters that feature new products: LaunchScaler, Product Hunt, BetaList, Uneed and Tiny Startups, their reach and how to get in.
LLaunchScaler·Published ·7 min read
The startup newsletters that feature new products are the ones run by launch platforms: LaunchScaler's Monday newsletter, Product Hunt's newsletters, BetaList's daily newsletter, Uneed Weekly and the Tiny Startups newsletter. Each fills its issues from what launched on its own platform, so the free way in is to launch there, and each also sells a paid way in.
They are ranked here for a maker who wants a newsletter placement with a published price they can test cheaply. The reach figures are the ones each newsletter states on its own site, checked in September 2026; none of them is independently audited, so treat them as the publisher's claim.
How do startup newsletters compare on reach and the way in?
Every newsletter below has a free route tied to launching on its platform, except BetaList, where every submission is paid. The paid routes range from a $19 week to a $399 issue, and one of the five publishes no price at all. The audience figure is each newsletter's own statement.
Newsletter
How often
Audience it states
Free way in
Paid way in
1. LaunchScaler, "What launched, every Monday"
Weekly, Mondays
Not published
Launch on LaunchScaler that week
A Featured week, which includes a newsletter mention
2. Product Hunt (The Leaderboard, The Frontier, The Roundup)
Weekday mornings, plus weekly issues
Questions, answered
What people ask about this
01
Which startup newsletters feature new products?
The launch platforms run the ones most open to new products: LaunchScaler's Monday newsletter, Product Hunt's newsletters, BetaList's daily newsletter, Uneed Weekly and the Tiny Startups newsletter. Each draws on products launched on its own platform.
02
How do I get my startup featured in a newsletter for free?
Launch on Product Hunt; issues spotlight top products
Sponsorship by inquiry, no published price
3. BetaList daily newsletter
Daily
70,000+ on the boost page, 60k+ on its plan cards
None: every submission is paid
A plan with guaranteed inclusion, or a boost
4. Uneed Weekly
Weekly, Monday mornings
26,000+, with a 40% average open rate
Be a top-3 launch of the week, or a team pick
The main sponsor slot, one per issue
5. Tiny Startups newsletter
Weekly, Sundays
25k+ founders
Launch on Tiny Startups; five picked by hand most weeks
Not published for the newsletter
Which startup newsletters should you try first?
Start with the one where you can test a paid slot cheaply and get in free by launching, then add the larger lists once you know what converts. LaunchScaler comes first because its paid route starts at $19 a week with a published price. The rest follow by the size of audience each states.
1. LaunchScaler: the Monday newsletter, from launch or from a Featured week
LaunchScaler's newsletter is called "What launched, every Monday." Each issue covers "what launched on LaunchScaler that week, what is launching next, and the reviews we published," and subscribing takes one email confirmation. LaunchScaler doesn't publish a subscriber count.
The free way in is to launch. The free launch starts from a free readiness scan of your site, and a launched product is what the Monday issue lists. The paid way in is a Featured week. The Featured page describes what a slot buys as "a week at the top of a surface, a mention in the newsletter, priority in trending," labelled as paid: a Spotlight card at $19 a week, the top of a category at $49 a week (one of five slots), or the homepage hero at $199 a week (one of three rotating slots). A Review article at $59 is also "featured in the weekly newsletter."
2. Product Hunt: the largest stated audience, with an AI issue
Product Hunt says its newsletters reach "over 1.5 million readers." The Leaderboard is "the best of Product Hunt, every day," sent on weekday mornings. The Frontier is its weekly newsletter "covering the best new AI launches on Product Hunt," which makes it the one to aim for with an AI product. The Roundup is a weekly issue of tech news and launches.
The free way in is a launch that performs well, since the issues spotlight top products. Launching on Product Hunt is free. For a paid slot, the newsletter page points sponsors to its ads team by email and publishes no price.
3. BetaList: a daily newsletter, paid entry only
BetaList sends a daily newsletter and gives its size as 70,000+ subscribers on the boost page, and 60k+ on the same page's plan cards. There is no free submission: "All submissions are paid," with a full refund if your startup isn't selected. BetaList lists "pre-launch and recently launched startups" on their own domain.
Whether you reach the newsletter depends on the plan. Some plans guarantee inclusion. On the others, "the newsletter only includes the most popular featured startups," at least 24 hours after featuring. After you've been featured, a boost at $99 a week or $199 a month adds homepage placement and a newsletter slot, rotated among active boosts.
4. Uneed Weekly: top launches and team picks, every Monday
Uneed Weekly goes out every Monday to 26,000+ subscribers, and Uneed states a 40% average open rate. Each issue is "the top 3 launches of the week, two picks from our team, what's new on Uneed and the latest articles," and Uneed describes its readers as founders, developers and product people.
The free way in is to launch on Uneed and finish in the week's top 3, or be picked by the team. Uneed's free launch line assigns a date up to 5 months out; Skip the line at $29.99 lets you choose your date. The paid way in is the main sponsor slot at the top of the email, $399 an issue with one sponsor per issue, or $718 for two and $957 for three.
5. Tiny Startups: five hand-picked startups every Sunday
The Tiny Startups newsletter goes out every Sunday to 25k+ founders and is free to read. Each issue carries "five startups, picked by hand" (in quieter weeks, three), with revenue read from the founder's payment provider where available and a note on how they got their first customers.
The way in is to launch there: "Every issue is drawn from what came through that week," and submitting a startup is free. Tiny Startups runs a sponsor board where "sponsors pay to rank higher," but it doesn't publish a paid route into the newsletter itself.
Which newsletter fits your product?
Match the newsletter to your product's stage and audience before you spend a launch week on it. A pre-launch waitlist, an AI tool and a bootstrapped product with revenue each have a natural home among these five.
Your situation
Newsletter whose terms fit
The term that decides it
Pre-launch, collecting a waitlist
BetaList
It lists "pre-launch and recently launched startups"
An AI product
Product Hunt's The Frontier
Its weekly issue covers "the best new AI launches"
Bootstrapped, with revenue to show
Tiny Startups
Issues carry revenue read from the founder's payment provider
You want a paid test under $100
LaunchScaler Featured, or a BetaList boost week
Published weekly prices
You can drive votes in launch week
Uneed Weekly
The week's top 3 launches make the issue
How do you get into a startup newsletter for free?
Launch on the platform that runs the newsletter, in a week you can support, with a listing that makes the editor's job easy. Every free route here depends on your launch doing well or being picked, so the listing and the launch day decide whether you appear.
Choose one platform per week. Uneed Weekly and LaunchScaler's issue both go out on Monday, so launch the week before on the one you want.
Write a one-line description that says what the product does and for whom, in plain words an editor can paste.
Use a clear logo and one screenshot that shows the product working.
Be around on launch day to answer comments and questions. Uneed's top 3 are ranked by the week's votes, and the hand-picked slots come from what the editors see that week.
After the issue goes out, check the tagged row in your analytics and note the signups. That number tells you whether a paid slot there is worth testing.
Is a paid newsletter slot worth it?
It depends on the cost per click, and that depends on numbers most newsletters don't publish. Divide the price by subscribers times open rate times click rate, then by your signup rate, and compare with what a signup is worth. Uneed publishes its price, list size and open rate, which makes it the easiest to model.
Newsletters give you a burst of visits in the week of the issue. If you also want search traffic that builds over months, SEO agencies for startups covers what to buy and what to skip.
Get into the Monday newsletter with a Featured week
If you want a paid newsletter test with a published price, LaunchScaler's Featured weeks start at $19 for a Spotlight card, $49 for the top of your category or $199 for the homepage hero, and the Featured page lists a mention in the Monday newsletter among what a slot buys. Every slot is labelled as paid, views and click-throughs are counted while it runs, and you book 1 to 4 weeks with the start date shown before you pay. Get featured.
Launch on the platform that runs it. Uneed Weekly carries the week's top 3 launches and two team picks, Tiny Startups picks from what launched that week, and LaunchScaler's newsletter lists what launched on LaunchScaler that week.
03
How much does a startup newsletter feature cost?
Published prices checked in September 2026: Uneed's sponsor slot is $399 an issue and BetaList's boost with a newsletter slot is $99 a week or $199 a month. LaunchScaler's Featured weeks start at $19, and Product Hunt quotes newsletter sponsorships on request.
04
What is the biggest startup newsletter for product launches?
Of the launch-platform newsletters here, Product Hunt states the largest audience, over 1.5 million readers across its newsletters. BetaList states 70,000+ for its daily newsletter, Uneed 26,000+ and Tiny Startups 25k+.
05
Is there a newsletter for AI startup launches?
Product Hunt's The Frontier is its weekly newsletter covering the best new AI launches on Product Hunt. The other launch-platform newsletters include AI products alongside everything else.
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