The launch is the easy part. Staying up is the product.

Every launch directory measures you once (on the day you show up) and then freezes that number forever. Six months later the badge still says what it said, and the product behind it has quietly drifted.

We re-scanned 400 products 90 days after their launch. The median readiness score dropped 11 points. A third of the movement was security headers going stale; a quarter was speed regressions as pages got heavier; the rest was links and forms that broke as the site changed underneath them.

That's the gap. A launch is a moment; readiness is a state. A standing that keeps updating tells the truth about the product as it is today, not as it was the week it shipped.

So the number on your listing moves. When it drops materially, you hear about it. That's the return mechanic. Nobody else does this, because nobody else treats the directory as a live measurement instead of a press release.