The audit
The seven checks, and the bar each one has to clear.
A rating without published criteria is an opinion wearing a number. So we publish it. Below is every check we run, what a passing result means, and the exact work the scan does to reach a verdict. Free to read, no account.
How to read a verdict
- Pass
- Clears the bar. Nothing here is holding your launch back.
- Warn
- Works today, but it is costing you: worth fixing before you scale attention onto it.
- Fail
- Below the bar. This is the kind of thing a visitor, a crawler or an attacker notices first.
Search
Whether search engines can find, read and rank the page.
What passing means
Passing means a crawler can reach the page, read its content without executing JavaScript, and finds a title and meta description that honestly describe what the page is.
How we measure it
- Fetching robots.txt and sitemap
- Rendering as Googlebot
- Scoring title and meta
AI visibility
Whether answer engines cite you when they should.
What passing means
Passing means that when an answer engine is asked a question your product answers, your product gets named in the response: not merely reachable, but actually cited.
How we measure it
- Querying seven answer engines
- Checking for citations
- Measuring share of answer
Backlinks
Who links to you, and whether those links carry weight.
What passing means
Passing means real, reputable domains link to you, the links carry genuine authority, and none of them are the kind that get a site penalised.
How we measure it
- Pulling referring domains
- Weighting by authority
- Flagging toxic links
Security
Headers, TLS, and what an attacker sees first.
What passing means
Passing means TLS is configured correctly, the response headers that blunt common attacks are present, and nothing sensitive is exposed to a first look.
How we measure it
- Inspecting TLS chain
- Auditing response headers
- Probing common exposures
Compliance
Consent, policy pages, and the disclosures you owe.
What passing means
Passing means the consent flow, privacy policy and terms a visitor is owed are present and reachable, and cookies behave the way those pages claim they do.
How we measure it
- Detecting consent flow
- Locating policy pages
- Checking cookie behaviour
Does it work
Links, forms and flows that fail silently.
What passing means
Passing means the links resolve, the forms submit, and the signup flow completes end to end, none of it failing quietly while still looking fine.
How we measure it
- Crawling internal links
- Submitting test forms
- Walking the signup flow
Speed & visual
How fast it loads and how it renders at every size.
What passing means
Passing means the page loads quickly on a real connection and holds its layout together, at phone width just as well as on a desktop.
How we measure it
- Measuring LCP and CLS
- Capturing six viewports
- Diffing against baseline
See where your product stands against the bar.
One URL returns all seven verdicts, with the evidence behind each one.