Shopify AI blog writers: tools that write and publish to your blog
Shopify AI blog writers compared on where topics come from, whether posts go live or wait as drafts, and listed price, checked in September 2026.
LLaunchScaler·Published ·9 min read
The Shopify AI blog writers worth comparing in 2026 are LaunchScaler's content engine, Shopify Magic, autoBlogger, BlogSEO and StoreBLOG, plus general chat assistants for writers who paste posts in by hand. They differ on two things that matter more than the writing: where each article's topic comes from, and whether a post goes live on its own or waits for you as a draft.
Every price, rating and feature below was read on the tool's own page or Shopify App Store listing in September 2026. App prices change often, so check the listing before you install.
How do Shopify AI blog writers compare?
Topic sources split into three kinds: your own Search Console data, a keyword list you supply or the app researches, and a prompt you type. Publishing splits into two: apps that publish on a schedule without review, and tools that leave a draft for you to approve. The table sets both next to the listed price.
Tool
Where topics come from
Draft or live
Price on its page or listing
Listing rating
1. LaunchScaler content engine
Your Search Console queries, readiness audit and keyword data
Draft that waits for your review by default; can publish automatically
$99/mo per website, 3 days free
Not on the App Store
2. Shopify Magic
Your prompt
Draft; posts are hidden until you publish
Questions, answered
What people ask about this
01
Does Shopify have a built-in AI blog writer?
Yes. Shopify Magic can generate a blog post's title and content from a prompt in Content, then Blog posts, then Add blog post. Shopify says Magic is free on every plan, and posts are hidden until you publish them.
Its own topic targeting, with recommendations from Google Search Console data
Publishes automatically on a schedule
From $9.95/month, 14-day free trial
4.9 (86 reviews)
4. BlogSEO
Keywords from its research tool, or YouTube videos
Auto-blogging; a draft step is not stated
Free plan; paid from $19/month
2.6 (12 reviews)
5. StoreBLOG
A keyword you choose, with competitor and topic analysis
You publish from its editor; a draft step is not stated
Free plan; paid from $10/month
No reviews yet
6. General chat assistants
Your prompt
You paste it into Shopify yourself
Not compared here
Not applicable
Which Shopify AI blog writer should you use?
For a store where a wrong claim about a product costs you returns or refunds, pick a tool that holds every post as a draft and plans topics from searches your store already appears for. For a store that wants volume with little review, a scheduled auto-publishing app fits. The list runs from the most control over each post to the least.
1. LaunchScaler content engine: topics from your own Search Console, drafts wait for your review
LaunchScaler's content engine leads this list because it plans topics from your own Search Console queries and, by default, holds every article for your review before it publishes; none of the apps below states both. You can switch a website to publish automatically if you want it to run without review. It plans a month of articles on a calendar, grouped into a handful of subjects your product owns, led by "the searches you already rank for just off page one," with your readiness audit and real keyword data filling in the rest.
It writes one article a day, thirty a month, from what your product actually does, in your voice, matched to how your existing pages read. Each draft lands in your workspace "to rewrite, trim, or scrap." Once you approve a draft, it goes to your Shopify blog, one of its seven destinations alongside WordPress, Webflow, Ghost, Notion, Medium and a signed webhook.
The price is $99/mo per website, with 3 days free: one article a day from day one, the first payment on day 3, and you can cancel before it. It is not a Shopify App Store app, so there is no App Store rating to compare. It suits a store owner who wants a steady flow of articles aimed at searches the store can win, and who is willing to read each one before it goes out.
2. Shopify Magic: free, built in, one post at a time from your prompt
Shopify Magic is Shopify's own text generator, and Shopify's help says its features "are available for free, regardless of your subscription plan." In the blog editor it generates a post title or post content from a prompt you write. It does not choose topics and does not publish anything; you write the brief, edit the result and save.
The steps, from Shopify's help center: go to Content, then Blog posts, click Add blog post, then click the Generate text icon in the Title field or in the Content editor and describe what you want. Shopify suggests including product keywords, brand terms and the post's goal in the prompt. Blog posts are hidden by default until you publish them.
Shopify's own caution is the reason to read every word: generated text "can include things such as product benefits even when you didn't list any explicitly," and you are "responsible for the accuracy of all of the content that you publish." Magic suits a store that publishes occasionally and already knows what to write about.
3. autoBlogger: scheduled auto-publishing with Search Console insights
autoBlogger, by the developer Ollie, is the highest-rated AI writer of those checked, at 4.9 from 86 reviews, and its listing says it is a two-time Shopify Staff Pick. It "publishes fresh, engaging, search-engine-friendly articles" after setup, with FAQs, a table of contents, metadata, internal product links and images, and describes itself as "set and forget."
Its listing mentions "SEO recommendations from real Google Search Console data" and, on higher plans, "smarter topic and keyword targeting." Posts publish automatically; the listing says you can edit them directly in Shopify, which means after they appear, and it does not describe a hold-for-approval step.
Plans on the listing: Starter at $9.95 a month for 1 article a week, Growth at $19.95 a month for 3 a week with publishing schedule control and social sharing, and Volume at $29.95 a month for a daily article. Each has a 14-day free trial. It suits a store that wants volume and is comfortable reviewing posts after they are live.
4. BlogSEO: keyword research and auto-blogging in one app
BlogSEO pairs a keyword research tool with an "AI-powered Autoblogger" that writes posts "from keywords or YT videos in 31 languages," according to its listing. Paid plans add a Google Search Console integration and site inspection reports. Its listing does not say whether generated posts wait as drafts.
The listing's plans: a free plan with 3 articles, Basic at $19 a month for 25 articles, Advanced at $49 a month for 100 and Max at $99 a month for 300. It holds a 2.6 rating from 12 reviews, the lowest of the apps here, so read the recent reviews before installing. It suits a store that wants keyword research and writing in one place.
5. StoreBLOG: a guided editor from keyword to post
StoreBLOG describes itself as an "AI blogging agent" that goes "from keyword to fully optimized blog post in few minutes" by automating competitor, topic and keyword analysis and outline planning. Posts are written and optimised in its own editor, with product embedding and an SEO score, and published from there.
Its plans, per the listing: Free with 2 test posts, Launch at $10 a month for 5 posts, Grow at $25 for 15 and Scale at $40 for 30. It launched in December 2024 and had no reviews in September 2026. It suits a store owner who wants to steer each post through an editor rather than automate the schedule.
6. General chat assistants: flexible, with every step left to you
ChatGPT, Claude, Gemini and similar assistants can draft a blog post from a prompt, and you then copy it into Shopify's editor. Topic choice, research, fact checking, formatting, images, tags and the search engine listing are all yours. Prices vary by plan and are not compared here.
They suit a store owner who writes rarely, wants full control, and does not mind the manual steps. The guide to AI SEO writers compares the broader writing tools that are not tied to Shopify.
What Shopify blog settings should any writer fill in?
Whatever writes the post, a Shopify article has fields that decide how it appears in search and on your blog. Shopify's help documents each one. An AI tool that leaves them blank or fills them badly hands you work to do before or after publishing.
Field
Where it is in Shopify
What to put there
Title
The post's Title field (up to 255 characters)
The question or topic, as a reader would search it
Blog
Organization, Blog
The blog the post belongs to; every store starts with one called News
Author
Organization, Author
The store owner or a staff member with admin access; guest writers must be added as staff
Tags
Organization, Tags
A few category tags that group related posts
Excerpt
Excerpt
A short summary; without one, part of the post is shown instead, without images or links
Page title
Search engine listing
A title for search results; Shopify warns text over 70 characters may be cut off
Meta description
Search engine listing
A summary for search results; over 160 characters may be cut off
URL handle
Search engine listing
A short, hyphenated slug; when you change it, Shopify offers to create a redirect
Visibility
Visibility
Hidden, Visible now, or a scheduled date and time
Two details from Shopify's help catch people out. Blog posts are hidden by default and appear on your store only when you set them to Visible or schedule them. And changing a URL handle after publishing breaks old links unless you keep the pre-selected "Create a URL redirect" option ticked.
Why does a person still need to check store content?
AI writers describe products from whatever they are given and fill gaps with plausible claims. Shopify's help says generated text "can include things such as product benefits even when you didn't list any explicitly, and facts based on other published content related to similar products." On a store, those claims turn into customer expectations.
Before any post goes live, check it against your own product pages:
Every product name, price, size, material and compatibility claim matches the product page.
No benefit is claimed that the product page does not state.
Shipping, returns and warranty statements match your policies.
Product links point at live products, not deleted or draft ones.
Comparisons with other brands are fair and sourced.
This is the practical difference between the publishing modes in the table. With a draft-first tool, the check happens before customers see the post. With an auto-publishing app, it happens afterwards, if it happens. For stores publishing to more than one platform, the WordPress AI blog writers guide covers the same choice there, and a signed webhook lets any system receive finished articles.
Get a month of Shopify articles you approve first
If you want topics chosen from the searches your store already appears for, and a draft you review before anything reaches your blog, LaunchScaler's content engine does that by default. It writes one article a day (thirty a month) about your product, in your voice, keeps each one in your workspace for your review, and sends the finished draft to your Shopify blog once you approve it.
It costs $99/mo per website, with 3 days free before the first charge. Start the engine and the first article is ready on day one.
It depends on how you want topics chosen and whether posts may go live without review. A tool that plans topics from your own Search Console data and holds drafts for your review suits stores that care about product accuracy; set-and-forget apps suit stores that want volume.
03
Can an AI app publish blog posts to Shopify automatically?
Yes. Several Shopify App Store apps publish on a schedule without a person approving each post. Shopify's help warns that you are responsible for the accuracy of everything you publish, including generated text.
04
How much does a Shopify AI blog writer cost?
On the listings checked in September 2026, prices ran from free plans with a few test articles up to around $100 a month. Shopify Magic costs nothing extra.
05
Which Shopify blog fields matter for SEO?
The post title, the search engine listing's Page title and Meta description, the URL handle, the author, the tags and the excerpt. Shopify warns that titles over 70 characters and descriptions over 160 may be cut off in search results.
Striking distance keywords are queries ranking 4 to 20. Export them from Search Console, filter by position and impressions, then improve the ranking page.
A topic cluster is a hub page for a broad question plus spokes for narrow ones, linked both ways. How to build one from your own Search Console queries.
Only after a significant update. Keep the original published date, add a visible Updated date, match dateModified to it, and move lastmod at the same time.
