How many blog posts per week to rank? Frequency vs quality
Google has no posting-frequency ranking factor. Publish as often as you can review: one to three posts a week for most small sites, daily only with a plan.
LLaunchScaler·Published ·8 min read
There is no number of blog posts per week that Google rewards: Google's John Mueller has said publishing frequency is not a ranking signal, and that a site "isn't a machine that pumps out content at a fixed rate." Publish as often as you can put out pieces you have reviewed; for most small sites that is one to three posts a week, and one a day only works with a planned topic list and a daily edit step.
Frequency still matters, just not the way the question assumes. More good posts cover more searches, and a steady schedule keeps a site's pages fresh enough to be worth recrawling. This guide separates what frequency does from what it does not do, then shows how to pick a cadence you can keep.
Does posting frequency affect Google rankings?
Posting frequency does not affect rankings directly. Replying on Twitter in March 2018 to a question about publishing more often, Mueller wrote: "Nope. A site isn't a machine that pumps out content at a fixed rate. Well, it shouldn't be." In an office-hours hangout reported in January 2022, he said publishing consistency is not a ranking factor.
The hangout answer is worth reading in full because the question was so specific. One site published an article a day, another an article a week; would the first rank higher? Mueller said "I don't think so," that there are many ranking factors, and that for a site publishing one page a day or one page a week, "the ability for us to crawl that is trivial." Crawl limits only come into play at millions of pages a day.
Google's own documentation points the same way. Its guidance on helpful content lists as a warning sign adding "a lot of new content" mainly because you believe it will make a site "seem 'fresh'," and answers: "No, it won't." And in January 2023 Mueller added that "publishing frequency alone does not make something spam." So frequency is neutral: it neither helps nor hurts by itself.
What does publishing more often actually do?
Publishing more often does two useful things. Each new page can answer a search your site did not answer before, so a steady cadence covers more queries over time. And a site whose pages change regularly gives Google's crawler a reason to come back and pick up the changes. Neither is a ranking boost; both only pay off if the pages are good.
Questions, answered
What people ask about this
01
How many blog posts per week do you need to rank on Google?
There is no number. Google's John Mueller has said publishing frequency is not a ranking signal and that consistency is not a ranking factor. Rankings come from each page answering its query well; frequency only decides how many queries you cover.
Google's crawl demand includes "staleness": it wants to recrawl often enough to pick up changes
Whether a page gets indexed at all
How fast you learn what works
More pages means more Search Console data per month
The quality of the pages you already have
On crawling, Google's crawl budget documentation says crawl demand depends on factors including popularity ("URLs that are more popular on the Internet tend to be crawled more often") and staleness. It also says the guide is meant for very large, fast-changing sites; if your pages seem to be crawled the same day they are published, you do not need it, and keeping your sitemap up to date is adequate. For a small blog, the practical step is a sitemap whose <lastmod> dates are accurate, which Google says it uses when they are "consistently and verifiably" accurate.
How often should you post on your blog?
Post as often as you can publish pieces that answer a real query and that someone has read in full. For a solo founder that is usually one to three posts a week. A daily cadence works for a team or a tool that plans topics a month ahead and keeps a fixed daily slot for editing. A cadence you can review beats a burst you cannot.
Pick your cadence from the constraint you actually have:
Your situation
Sustainable cadence
What keeps it going
Solo founder writing by hand
1 post a week
A list of 10 queued topics
Founder plus AI drafting, editing each piece
2 to 3 posts a week
A fixed editing slot on the calendar
Small team with an editor
3 to 5 posts a week
A monthly plan and one owner for the calendar
Planned month, drafted daily, edited daily
1 post a day
Topics chosen in advance from your own search data, 20 minutes of editing each day
The numbers are practical suggestions, not Google thresholds. The only hard rule is the one Google's policies imply: do not publish more than you can check.
Why is a steady cadence better than a burst?
A steady cadence is better than a burst because it matches what you can review, keeps the site's pages changing at a predictable rate, and gives you a month of data between decisions. A burst of 50 posts in a week usually means 50 posts nobody edited properly, and that is the pattern Google's guidance warns about.
Google's helpful content guidance lists warning signs that describe a burst exactly: "producing lots of content on many different topics in hopes that some of it might perform well in search results," and "using extensive automation to produce content on many topics." At the extreme, its scaled content abuse policy targets "many pages generated for the primary purpose of manipulating search rankings and not helping users." A burst is not automatically abuse, but it removes the step that keeps you clear of it: someone reading each page.
A cadence also compounds in a way a burst does not. Each month's Search Console data shows which new posts are gaining impressions, and that feeds the next month's topic list. The SEO content calendar lays out a 30-day schedule built that way.
Can you publish one blog post a day?
You can publish one post a day if two things are true: the topics are chosen in advance from real search data, and every draft gets an edit before it publishes. Without a planned list, daily posting drifts into filler; without the edit, it drifts into errors. With both, daily posting covers a month of queries in a month.
What a daily cadence needs in practice:
A 30-day topic list, drawn from queries your site already appears for in Search Console, grouped into a few subjects your product covers.
Drafts produced at least a day before they publish, so editing is never rushed.
A fixed daily editing slot, about 20 minutes, to check facts about your product, remove anything generic, and read the draft as the reader would.
Permission to skip. If a draft is not good enough, scrap it; a missed day costs less than a weak page.
A monthly review: which posts gained impressions, which queries appeared that you did not plan for.
Automation can carry most of this; the edit is the part that should stay with a person. Blog autopilot tools compares tools by where they stop.
How do you tell whether your cadence is working?
Judge a cadence by what the published posts earn in Search Console, not by how many went out. After a month, a working cadence shows new queries appearing in the Performance report and rising impressions on the posts you shipped. If impressions are flat while the post count climbs, slow down and improve what exists.
Run this check at the end of each month:
In the Performance report, set the date range to the last 28 days and compare it with the previous 28 days.
Open the Pages tab and filter to your blog path, for example URLs containing /blog/.
Sort by the Difference column for impressions to see which posts gained and which lost.
Open the Queries tab for the same filter and note queries you did not plan for. They are next month's topics.
Check the page indexing report for new posts stuck under "Crawled - currently not indexed". Several in a row can mean the posts are too thin or too similar, and publishing faster will not fix that.
If most new posts are indexed and gaining impressions, the cadence is sustainable and you can consider adding more. If not, publish less and edit more.
Does post length matter more than frequency?
Neither length nor frequency is a ranking factor on its own. Google's helpful content guidance asks whether you are "writing to a particular word count because you've heard or read that Google has a preferred word count," and answers "No, we don't." What matters is whether each post answers its query fully, which sets both how long it needs to be and how many you can write well in a week.
LaunchScaler's content engine runs the daily cadence described above. It plans thirty articles a month from your own Search Console queries, starting with the searches you already rank for just off page one, on a calendar where any day can move to another open day. It writes one article a day from your product, and by default every draft waits in your workspace for your review before it goes to WordPress, Webflow, Ghost, Shopify, Notion, Medium or a signed webhook. It is $99/mo per website, 3 days free, with one article a day from day one. Start the engine and keep the daily cadence reviewable.
As often as you can publish pieces you have reviewed and would send to a customer. For most small teams that is one to three posts a week; one a day is sustainable only with a topic list planned in advance and a daily edit step.
03
Does posting more often get my site crawled more?
Somewhat, but it is rarely the limit. Google says crawl demand depends on things like popularity and staleness, and Mueller has said crawling one page a day or one a week is trivial for Google. For most sites, Google says keeping the sitemap up to date is adequate.
04
Is it better to post daily or weekly?
Weekly posts you review beat daily posts you don't. Daily works when every topic comes from a real query and each draft gets edited; without that, daily publishing tends to produce the thin, repetitive pages Google's guidance warns about.
05
Will publishing lots of new content make my site look fresh to Google?
No. Google's helpful content guidance asks whether you are adding lots of new content mainly to make a site seem fresh, and answers its own question: 'No, it won't.'
Link each new post from two pages Google already indexes, with descriptive anchors and hubs linked to spokes. How many links, where, and finding orphans.
Keyword cannibalization is two of your pages competing for one query. Spot it in Search Console, then merge with a 301, differentiate, or re-point links.
